For Business, Why Digital Marketing Is Important..?
For Business, Why Digital Marketing Is Important..?

For Business, Why Digital Marketing Is Important..?

World is shifting from analogue to digital. People are consuming more and more digital contents daily through mobiles and computers. So it is important to change the marketing  strategies to digital platforms also. Digital marketing is important, not only because of its rapid growth but also because it is essentially for the future of marketing.

In general, digital marketing refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps.

Commonly used Digital marketing activities are :

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing(SMM)
  • Social Media Optimization(SMO)
  • Content marketing
  • Online campaigns
  • e-Commerce
  • email marketing
  • Display Advertising etc..

The key features of digital Marketing are:

  • Digital marketing techniques are more affordable than traditional marketing. An online ad campaign can advertise the same message in less money than a television or news paper ad.
  • Social Media Audience can reach a wider audience anywhere in the world.
  • It is easier to track results in digital marketing. By using wide range of analytics and data we are able to analyze our digital marketing campaigns and find out how the campaign performed and how we can improve the campaign.
  • We will get a huge number of consumers through digital marketing  than traditional marketing because nowadays Most people read their newspapers or watching channels on their iPad or some type of tablet.
  • Doesn’t require field work
  • High success in less time
  • High Return on Investment(ROI).

It is just a introduction to the world of digital marketing . We can discuss more about digital marketing through next articles. With this knowledge of digital marketing-its definition and its basic principles, you are well ready to position your organisation in the digital world!